Angel to manage Red Cross emergency appeal

POSTED 09/08/2011 - By Huw

We are very happy to announce that Angel will be working with the Red Cross, managing calls for an emergency appeal to provide relief for the East African famine.

The charity were able to take advantage of our expertise at quickly and effectively setting up solutions for call handling on short notice allowing them to react swiftly to aid the unfortunate circumstances in the Horn of Africa.

The campaign will be made up of radio adverts calling for donations across multiple channels and are due to kick off later this week. Owing to the sensitive nature of the campaign, it was crucial for calls to be answered live and for donors to be able to speak to experienced and dedicated fundraisers; by choosing Angel the Red Cross know that they are in capable hands.