The Salvation Army



The Client

The Salvation Army is one of the largest, most diverse providers of social services in the UK after the Government. Founded in East London in 1865, they are now working in 120 countries worldwide.

Local Salvation Army church and community centres offer a range of activities and services within their local communities. People can become involved in all sorts of ways, through volunteering with fundraising initiatives, attending church services and helping with local activities.

The Salvation Army also supports the work of the emergency services by providing refreshments, shelter and counselling at major incidents.


The Challenge

The Salvation Army came to Angel following a tender process looking for a ‘One Stop Shop’ for Inbound and Outbound Call Handling, Banking and Fulfillment for a national campaign they were launching.


The Solution

Angel provided the perfect package for The Salvation Army, everything under one roof.

  • Inbound Call Handling in response to DRTV, Door Drop, National Press and Large Scale Mailings.
  • Outbound Call Handling to stimulate regular giving in past One Off supporters.
  • Fulfillment - including thanking and mandate processing.

The Salvation Army Quote

“We appointed Angel following a tender process to manage the telephone response to our Christmas 2008 appeal. They managed all our inbound calls as well as an outbound 'bounceback' campaign. For the first time in five years we ran a TV campaign and Angel handled these calls along with those from all the other channels seamlessly. Christmas 2008 proved to be our biggest ever fundraising campaign both in terms of scope and income raised and Angel played their part in enabling that to happen. They were professional, flexible and supportive at all times and I would strongly recommend them”.
S B. Marketing & Fundraising. The Salvation Army



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